Just before we started, I was looking at your website. We havent even discussed the trust issues that are very real on social media. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. The truth is, audio all-up is a third of all the media we consume. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. I dont know. WARNING: This episode was haunted by a ghost. Be a startup, or is it something that you did? I know you do. Last year when we were all in this room, we could not stop talking about Spotify. Walk us through what that actually means. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. They had seven or eight podcasts that they were making. We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. No. Eighty million Americans a week listen to podcasts. What is the audio drama today? I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. Ron speaks to Senator Kamala Harris and considers running for president. Whats your best TikTok meme? One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. Its a lighthearted nightmare in here, weirdos! Ill end on this. See omnystudio.com/listener for privacy information. A little bit. Humans have a predilection for overcomplicating things. You are describing a mature company. I love you very much. Its a massive amount of the stuff we take in and that we call the media. Theres this adage for anybody that has worked in video. Thanks. Hello, my friend. Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. Over at The Late Late Show, Ferrell's Burgundy once again treated the . Thats actually a podcast we make together thats actually awesome. The creator and the ad-serving publisher, in our case, are in total control. Have you had conversations with Spotify about making stuff exclusive? If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. If anything, were making that more of a focus and paying more attention to it in the last two or three months. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. Thats where the VC money went. You just saw it happen. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Will Ferrell was like, Please, please stop running so many ads, but it worked. Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . I dont have it candidly on a P&L anywhere. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. Is radio the upsell on podcasting for you? This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. The Ron Burgundy Podcast. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. There has never been a moment in the company that we were sidelined or deprioritized. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. Im proud of the numbers. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. We have an app of our own. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. I dont have this concern in podcasting. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. Hi, Ron Burgundy fans! Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. I dont predict what we might get. You have to make a lot of decisions. Yeah. Or this will be a business in and of itself, and thats fine too. We are a mass-reach medium. I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. Youre saying we have to innovate and push back in it, but its still just promo codes. When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. Again, streaming was a really obvious example of this for TV streaming companies. Does that worry you? I just keep hearing the trailers and it sounds godawful. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Are you feeling the pinch of the ad downturn? The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. No Longer So. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. It was a packed house and a great time. One hundred and twenty million a month? Ron and Carolina get advice about how to navigate the dark web. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! That definitely helps, so we jumped in. These are objective truths. The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. YouTube is a good example of this. I think its the single thing I am most proud of at the iHeart Podcast Network. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. Then, up and coming Tim Heidecker joins him. Abs are sure to get a workout from the contagious humor. The short answer is, no, were growing. I dont see it in podcasting, and maybe thats why Im not super concerned. The Ron Burgundy Podcast Season One Trailer. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. We ran a 30-second ad for The Ron Burgundy Podcast on broadcast radio every single hour in 160 markets. Im like, They dont need to be if they dont want to be. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! With podcasts, youre talking about promo codes at the ends of the ads, right? How did the NFT thing go? I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. Menu. We had three or four people who were our formal official sales team at Stuff Media. Sometimes these restructures are a little bit fake. We had a good relationship with Roger Goodell and the league. This one was definitely very real. We have shows with video, like Stuff They Dont Want You to Know, and its awesome. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers I was like, I dont need you to talk more. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. Our marketing people are here, youre very good. 246 episodes totalling 170 hours, 51 minutes. Both are completely okay and actually really perform well. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. Really, really terrible. The way to do that was to create two segments in our company. No credit card needed. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. Thats what were trying to true up. Subscribe to our daily newsletter! Radio is a more ruthless industry than podcasts. Each. It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. This is obvious at this point. It has been a pitfall of digital media from day one. Thats a super good question. We tell stories through human conversation, more than anything else. One is called the multi-platform group. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. We do talk to them. That is technically a long tail show. I cant find the reason in podcasting. I feel like its still a thriving business. We taped this episode live at Hot Pod Summit. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. Inside iHeartMedia, its an audio company. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . Thumbs up or thumbs down, library. Its back to the org chart a little bit with this. We all get it by now, painfully. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." Is that present for you? Standing back and watching how her and the Shondaland audio team work, it seems they want to use this medium to do two things so far. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. Podcasting not to your question, but as a side answer has bucked that a lot to date. Hes like, I want to get as much audience as possible. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. In fact, it was always there, but now it has exploded. Read more Ron Burgundy And Brooke Shields Discuss Modeling, Studio 54, And More. Its not like a low-engagement medium. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. I think most podcasters are bad at marketing. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker Thats right. All of us do this, including myself. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Ill go from the more obvious down to the less obvious. You should buy streaming. This thread is archived Most of them are like, Facebook wont give us the time of day. I dont see a reason. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. Do you worry that you dont have the same control? I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. This is very unique. So we launched a company together. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. They chose a real simple version of it called Really Simple Syndication, RSS feeds. iHeartMedia came along and offered us two or three things specifically. StraightioLab is an intellectual podcast where smart comedians George Civeris and Sam Taggart unpack the rich, multi-colored tapestry of straight culture. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. No, because podcasting is a decentralized medium insofar as its distribution is concerned. I dont depend on it. See omnystudio.com/listener for privacy information. We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. I also think theres a new thrust in influencer marketing. In some part, because of what Apples moves are, but its getting harder. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The last piece I will say is Bob Pittman, the CEO of iHeartMedia. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! The iHeartPodcast Network is home to more than 800 iHeartPodcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime - and everything in between including leading podcasts such as "The Ron Burgundy Podcast," "Paper Ghosts . Fast, cheap, and good. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. Fair enough. The second thing we do is spend a lot of time focusing on every show that we have on our network. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. This is the org chart question now. Its not a huge focus for us. I only say this to you because thats how we do that sale. Do you convert people to Apple Podcast or to Spotify? Theyll overcomplicate in order to camouflage something they probably shouldnt have done. Why is that? The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. It sounds like you have things figured out, that you have confidence in your business. This is a must-buy bucket of marketing. I fell in love with this medium 10 years ago. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. By the way, put TheVerge.com on the home screen of your phone. It makes sense to me. First of all, search engine optimization, period, is a version of what youre talking about. Up or down on NFTs? Usually, yeah. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. We have a few minutes left. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. The money from each of these pipes is not the same. I dont know that well have a big reveal. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast."