1. Furthermore, I am a Certified Scrum Product Owner (CSPO). Just another site easyjet stakeholder mapping Opines that trade unions would want easyjet to keep within their employees' rights by paying them their correct wage and treating them with respect. Explains jet2's home website, where bookings and timetables can be made, and the companys mission statement, background information and aims for the future. "EasyJet Company's Strategic Analysis and Marketing." Lastly, the paperless operations which have been embraced by this company have ensured that the travellers have an easy time when it comes of preparation for travel as well as when it comes to the management of any eventualities which might arise (Ballesteros 2007). For example, you might mark up each stakeholder as being low impact, medium impact, or high impact. why did loretta devine leave a different world. The airline is currently the second largest budget airline in Europe based on passenger count and seventh largest airline in the world. The expansion of the European union brings to the fore issues of increase in the airline destinations. It is believed that over 97% of Jet2s customers book online, which further highlights Jet2s emphasis on online bookings. Building on our existing leading positions in Western Europes top leisure destinations to provide network breadth and flexibility. Then evaluate the other options which will bring to the fray better returns. Analyzes how the september 11th tragedy and newly applied policies had a significant impact on the airline industry. In this case, strategy in this industry is about the approaches the companies in this industry seek to survive and prosper within its environment over the long term (Anderson 2011). EasyJet maintains expectations as it improves cost performance - https://www.sharecast.com/news/news-and-announcements/easyjet-maintains-expectations-as-it-improves-cost-performance--6841498.html The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. Zoom in and focus: You could use the tool to evaluate your competitors from your customer's perspective. It has over 380 routes. One of the responsible actions that EasyJet has undertaken includes signing an agreement with the European airframer Airbus, to cooperate in a joint research project on the feasibility of the hybrid and electric-powered aircrafts. You are free to use it for research and reference purposes in order to write your own paper; however, you Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. 3. In this light, it is the responsibility of the management team to come up with some options. Explains that british airways is committed to actively promoting diversity and understanding. This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. 2. easyJet will maintain its advantageous cost position through continued cost action. This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. Home; About. Cites enberg, d (2005, sept. 15). the risk free rate is typical given the current economy and market risk premium. student. During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. This is because the airline has been able to capture key routes in Europe. easyJet's updated framework continues to build on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - positioning easyJet to deliver sustainable and disciplined growth and returns for shareholders. Continuing to drive product conversions by improving the way ancillaries are sold and product merchandising. Many passengers have credited the management of this airline for such an ingenious venture and success in the past (Barnes 2008). Customers - they would want cheap flights that are comfortable and safe. 123Helpme.com. union wage premiums show the direct benefits of being a member. Figure 1: EasyJet stakeholder map. Opines that trade unions would want the charity to treat their volunteers with the same amount of respect as theyd treat them as permanent employees. Environmental, Social, and Governance (ESG) Analysis Report. Use these steps along with the stakeholder maps and templates to manage your stakeholders effectively and turn them into project champions! A stakeholder is someone who has an interest in the success of the business. Interviews by Ross Falconer. The company was established in 1995. Best Essays. That's too much for a short video. Furthermore, the airlines location also bolsters the efficiency with it has (Mayer 2007). In this case, this airline has got a strong management team which has been working towards ensuring that the airline has got a major share in Europe. Essentially, speed entails the ability which is characterized by responses to the specific customer demands within the least time possible. Explains that ryanair's accounting value is 1.46 billion based on the information provided in 2004 financial statements. Also, the sustainable approach of the company in its day-to-day activities, which include offsetting carbon emissions, participating in development of green aircrafts, promoting modern fuel-efficient fleet family, helps the company to build a reputable brand image as well as acquire and retain customers. Reach thousands of academicians and corporates across the globe. This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. Swissport International Ltd. SWOT & PESTLE Analysis, Aegean Airlines S.A. SWOT & PESTLE Analysis, Groupe ADP (Aeroports De Paris) SWOT & PESTLE Analysis, Textron Aviation Inc. SWOT & PESTLE Analysis, Jaguar Land Rover (JLR) SWOT & PESTLE Analysis, Coca-Cola Europacific Partners SWOT & PESTLE Analysis, 1. This is IvyPanda's free database of academic paper samples. Value Stream Mapping 1 Value Stream Mapping Definition Value Stream Mapping (VSM): - Special type of flow chart that uses symbols known as "the language of Lean" to depict and improve the flow of inventory and information. It is worth mentioning that due to this increase in demand of air travel, major airlines opted to reinvent the wheel. EasyJet is a British low cost airline company that flies both domestic and international routes. Furthermore creativity and innovation are crucial when it comes to maintaining an edge over the other companies. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Schneiders Food Company and Tyson Foods Inc. EasyJet Company: Strategic Management and Business Policy, Operations and Process Management of EasyJet, An Investment Analysis of EasyJet on Behalf of a Pension Fund, Starbucks vs. Costa Coffee and Caribou Coffee, Etihad Airways' Business Environment and Strategy, Solar Panels Station in Jenin: Feasibility Study, Alibaba Company's External and Internal Analysis, CARVE Electronics Company's Dilemma Identification. Ahlstrom, D & Garry, DB 2009, International Management:Strategy and Culture in the Emerging World, Cengage Learning, California. Simple & Easy EasyJet Titles. Explains that strike is viewed differently by the parties of employment, the unions see it as an investment, because the longer it the higher the possibility of them settling higher wage rates for their members. Updated: Feb 28th, 2023. This resumption will be executed with biosecurity measures like improved aircraft cleansing, disinfection, and demanding travelers and crew to wear masks. Developing the range of ancillaries on offer such as the Inflight retail proposition. EasyJet Company's Strategic Analysis and Marketing. Please note that you agree to receive email updates from us on our new reports and solutions. 2020. Impact of consumer uncertainty on Brexit, 1. This is a tool which is used in analyzing the industry where a company operates. Stakeholder mapping in 4 steps. 3. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. Explains that the valuation assumes a 20% increase in passenger traffic annually and 5% decrease in cost per passenger. 2008 2007 Change. This allows customers to book flights easier and increase Jet2s revenue. This airline company was the brain child of Stelios Haji Ioannou. Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. This is because of the high costs which are associated with running the airline. It assists with the development of an effective stakeholder communication and engagement strategy and is a fundamental element of an organization's stakeholder management plan. A key aspect of planning for profitability is to sustain the core businesses of an airline. As of 2019, EasyJet strives to become the first major airline in the world to offset the carbon emissions from all its flights fuel consumption on its customers behalf. Better Essays. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Due to the COVID-19 pandemic, EasyJet had restricted its entire fleet of planes on March-30 2020, nevertheless, in June 2020 it proclaimed to resume its fleets for hundreds of summer destinations. To identify and name stakeholders who are part of a project ecosystem. 4 min. Improving CSAT across the whole customer journey. This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. The detailed complete set of references are available on request in the 'Complete report' on purchase. References for EasyJet PESTEL / PEST Analysis. easyJet holidays is on track to meet the medium-term target of 100m+ PBT. The increase in Air Passenger Duty Tax and landing charge increases also affect the company and so therefore affect customers. In this case, there is no cut throat competition among the supplier of these airplanes. Explains that the employer association wants to help between the negotiations between keith's rescue dogs and the trade union. Good Essays. Southwest Airlines: Organizational Culture, Collective Bargaining Vs Collective Bargaining, Collective Bargainingning: The Banning Theory Of Collective Bargaining, Key Stakeholders Investment in British Airways. Currently, the company operates in over 27 European. Explains that as the organisation increases its profit margin employees also feel that their compensation levels have to be increased. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. Therefore the target customers were leisure and casual travelers with no service for business class travelers. Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. This can be attributed to the nature of economic trends plus the growing technological innovations. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Explains that easy jet is a low-cost airline and is in the oligopoly market. You can build your own Stakeholder map using the simple steps summarized below: 1. 4. Explains that regulation, although beneficial in some respects, has also been costly for ryanair. This core business entails many aspects which include ticketing, marketing, planning and sales. Which two stakeholders will this cause conflict between? Eichenberger, JA 1996, General Aviation Law, 2nd edn, McGraw-Hill Professional, New York. It is clear that the assortment of communication . Explains keith's rescue dogs' aims are to help the welfare of unwanted and abandoned dogs, re-home as many dogs as they can, and educate people on the correct care and treatment of dogs. The global low cost airlines market was valued at $155.02 billion in 2016, and is projected to reach $440.46 billion by 2030, growing at a CAGR of 10.4% from 2022 to 2030. This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). IvyPanda. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. When the company is able to create a massive following, then it should be able to separate itself from its competition in a variety of ways which will ensure that the strategic objectives of the company are maintained. We participated in last year's project with the SBTi, WWF, the International Council on Clean . Revenue is increased through not having to deliver or post tickets out to its customers, in comparison with other non-internet based airlines. Burrow, J, Kenneth, E & Brad, K 2007 , Business Principles and Management, 12th edn, Cengage Learning, California. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.com. What is stakeholder mapping? Thankfully, travel restrictions are now lifting across Europe, and airlines are restarting their operations from virtually zero. Euromonitor (2018), "Transportation Sector Analysis ", Published in 2018. easyJet being a 100% direct sell service had main focus on the internet marketing. Explains how the power/interest matrix can be applied to analyze the stake holders in british airways. Due to the increased use of the internet, it is becoming more and more easier to book online. This is done before a project is started. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. All rights reserved. brand reputation, economy of scale, and cost control are key success factors of ba. We utilize security vendors that protect and they have to be fair in hiring new employees based on their abilities rather than their gender. Explains that oligopoly is when select firms dominate a select market, and the action of one producer affects the influences of other producers. . Explains that employers want to coordinate the behaviour of their member policies during negotiations with trade unions or government bodies. Stakeholders are individuals, teams, agencies, and partner organisations. ryanair estimates passenger traffic will triple by 2012, which is inconsistent with the 20% annual growth estimate. Part of my role is managing . Passengers have confidence in the airlines security measures. Explains how the monetary and fiscal aviation policies exercised in the airline industry were greatly impacted by the catastrophic events of september 11, 2001. As an airline, EasyJet has skilled and motivated workforce which ensure that the travellers are able to enjoy quality services. professional specifically for you? September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Explains stakeholder groups are individuals who hold a particular interest in the business and are affected by its activity. Through the Stakeholder Analysis will be identified those groups and individuals that will ultimately affect or will be affected by the process and outputs of the project Inter Ventures. The economic downturn, grounding of fleets due to COVID-19, Increasing Oil prices are some striking factors that have disrupted the entire aviation business, here is a discussion of other external influencers and their impression on the aviation industry and largely on EasyJet company. Step 1) Identify your stakeholders: Your boss, your team, senior executives, prospective customers, your family, etc. 2020/21 Voluntary National Review (VNR) countries and another for all stakeholders.1 The report offers analysis, reflection, and recommendations across a range of themes, clustered around these key findings: (1) Partnerships with stakeholders are vital to SDG implementation in the context of the COVID-19 pandemic; stakeholders are making important and diverse . It also aims to examine the opportunities the airline should explore and the threats it should keep an eye on. Key stakeholders of British Airways include customers, employees, those who have invested in BA by buying shares of the business as well as corporate organizations. Leaders (including data / analytics / insight leaders) will easily recall others they work with often. This company has separated itself from its competitors and it has shown other companies how to embrace what can be termed as sustainable business practices that aim to protect the environment. In this case, we are going to be looking at the environment of the EasyJet airlines (Ahlstrom & Garry 2009). Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. In the recent past, the airline has been carrying out an evaluation regarding its fleet. Explains that the hicksian model is a model of labour economics used to explain or help understand clearly with more insight to the bargaining process. In 2005, the company had transported over 29 million passengers. Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations. It can be understood that . When performing actions that will influence many, humans are capable of seeing and planning the influence of their actions on all relevant parties in a way that they maximize the success of an action and minimize the harm of it on others. Lastly, changing market tastes affect the market trends. EasyJet has been able to build a successful low-cost model because of the 15% reduction in emissions and fuel consumption from new generation aircrafts and the significant increase in cost savings from 107 million pounds in 2018 to 139 million pounds in 2019. In European airline industry, EasyJet, Baltic Air, WizzAir, and Ryanair: These preferences have lowered the landing charges (Jones 2005 ). Since the trading update, easyJet 's founder and largest shareholder, Sir Stelios Haji-Ioannou, has sold a small portion . Furthermore, EasyJet owes a part of its success to its unparalleled network of operating in 1,051 routes in 2019 as compared to 979 in 2018, and covering 56 primary airports in 2019 as compared to 51 in 2018. Explains ba's workplace strategy integrates corporate responsibility principles throughout the organization. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. why do airlines go bankrupt?. Proper implementation of stakeholder analysis gives your project the much-needed shape and direction at the starting stage. Best EasyJet Topic Ideas & Essay Examples. We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. The company has 15000 employees as per early 2020 records. These are set out below: easyJet has a strong network of leading number one and number two positions in primary airports, which has proven to be amongst the highest yielding in the market. Easyjet rejects takeover bid from rival Wizz Air and is. In addition, the risk of security in the airline industry has increased the number of regulations which may negatively affect the market strategy. It is also listed in the London Stock Exchange. they are usually due to workers and employers failing to agree on issues regarding salary/wages increase and improvement of working conditions. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Copyright of EasyJet Plc SWOT and PESTLE Analysis is the property of Barakaat Consulting. Bartholomew, E 2009, Airport and aviation security:U.S. policy and strategy in the age of global terrorism, illustrated edn, CRC Press, London. Opines that local and national communities would want easyjet to help the local community by creating more jobs and gain the town more of a name for themselves and not make too much noise, air or any pollution. Barnes, D 2008, Operations Management: An International Perspective, illustrated edn, Cengage Learning EMEA, California. Upgauging the fleet enables easyJet to improve competitiveness on costs. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. However, its operating profit has decreasing which may influence take more loans from financial institutions. This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. Easyjet adds AR bag-scanning feature to iPhone app - https://www.businesstraveller.com/business-travel/2019/02/07/easyjet-adds-ar-bag-scanning-feature-to-iphone-app/ Currently, EasyJet is ranked as a leading low cost airline in Europe. Explains that management and labor unions have fundamentally conflicting interests. Continuing to deliver strong productivity, easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. Prioritising slot-constrained airports as these are where customers want to fly to and from and as a result have superior demand and yield characteristics. Consequently, the airlines got the chance to expand their routes and fly across the continent (Belobaba, Amedeo & Cynthia 2009). September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Opines that unions have an unfair advantage in lobbying politicians in all levels of government. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. In addition, they also offer faster turnarounds as there are fewer air movements. Good Essays. Describes the transportation security fees, which can be found at http://www.tsa.gov. von | Jun 17, 2022 | tornadoes of 1965 | | Jun 17, 2022 | tornadoes of 1965 | Despite the global recession the Easyjet is making significant profits. The four-part table or simply four quadrants are used to categorizes them, which fall into two categories one category is the stakeholder's interest, and the second one is the stakeholder's influence in the . Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. "EasyJet Company's Strategic Analysis and Marketing." Belobaba, P, Amedeo, O & Cynthia, B 2009, The Global Airline Industry, illustrated edn, John Wiley & Sons, New York. This allows you to easily see who can influence your project and how each person is related to the other. Digital Marketing and Social Media Strategy Analysis Report. Explains that suppliers don't have suppliers, but do receive donations and want keith's rescue dogs to use these donations to their advantage and to help the dogs in their care to receive a better life. (2020) 'EasyJet Company's Strategic Analysis and Marketing'. According to the Ansoffs matrix, the airline should try to penetrate new markets with the existing products and services (French 1986). Stakeholder analysis is the systematic identification, evaluation, and prioritization of everyone who can influence, or has an interest in, a project, program or business. Quality is the ability which is characterized by being in a position of ensuring that one gets a certain specification without any problems. By innovating in myriad ways, the company has been able to save costs and pass those savings along to its customers. Stakeholder maps provide four different types of value: 1. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. External and internal environment : The company operating environment Airline industry is one of the industries which are characterized by challenges which are dynamic. if they lose recognition, it would also decrease recognition for their sponsor. Page 50 of 50 - About 500 Essays Good Essays. This has further been characterized by the capable workforce who delivers quality services to the passengers. Analyzes how easyjet has a few stakeholders who influence the company's decisions, such as customers and employees. IvyPanda. I have a background as a Developer and Technical Architect. This companys airplanes fly to the less crowded airports of smaller European cities and prefer the secondary airports in the major cities. Every business has stakeholders involved. Stelios Haji-Ioannou (Greek) founded the company in 1995. It is worth noting that the cost of implementing these strategies will have an impact on the operations of this airline. Explains that the employer association wants to help between the negotiations between easyjet and the trade union. Describes the living wages at the port of oakland at http://www.iir.berkeley.edu/livingwage/pdf/portoak.pdf. Best Essays. Stakeholder analysis should assist in this prioritization by assessing the significance of the project to each stakeholder group from their perspective, and vice versa. individuals or groups with a vested interest in your product or project) and understanding their relationships with each other. people flying for pleasure are not being forced, so leisure travel would be considered excludable. The airline industry is an industry which is growing to greater levels. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Investing in new generation fleet to replace older types drives economic value, lowering fuel and maintenance costs. "EasyJet Company's Strategic Analysis and Marketing." EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. Protecting and building brand awareness and consideration. Some of the risks associated with this plans are associated with the prevailing business legal and political environment. According to this airline, this airlines ROCE indicates a very steady company. They helped me with my custom research and delivered before time! easyJet continues to optimise its network to ensure capacity is deployed in the markets where the strongest demand and returns are seen. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. A business is found to be polluting a local river. Explains the impact of monetary, fiscal, and federal aviation policies on the airline industry. Most EasyJet Topics to Write about. Segmentation, Targeting and Positioning (STP) Analysis Report. they understand the importance of workers doing their duties in conducive conditions, but they champion for the rights of employees against management unjust exploitation. When this industry began, the industry was monopolized by the state owned flag carriers (Cameron & Mike 2009). Brand reputation, economy of scale and cost control are some the key success factors of BA. Explains that the airline industry is sensitive to terrorist attacks, wars, outbreaks (sars), drastic currency fluctuations, and the like. Modern aircraft fleet with unparalleled network, 1. Beyond the companys industry innovations, the company should continue investing in practices which are customer friendly. Opines that governments want easyjet to keep within their legal rights as a business and for them to pay taxes. Protect and build on easyJet's strong brand, Provide an easy and reliable customer experience. In this case, the fares are one way and a price is quoted for all the seats on the same flight. 1. It will be viewed as a viable enterprise that addresses acute environmental issues and reflects on its values. . Analysis. We will write a custom essay specifically for you. The project will be based on the various packages essential for making the next-generation, sustainable aircrafts suitable for usage in commercial sector by identifying and solving the technical glitches or challenges and requirements of the green aircrafts.